Roc Nation Founded in 2008, Roc Nation is a full-service entertainment company, inclusive of artist, songwriter, producer and engineer management; music publishing; touring & merchandising; film & television; new business ventures; and a music label. It is home to a diverse roster of critically acclaimed recording artists, writers and producers including Rihanna, Shakira, J. Cole, Santigold, HAIM, Meek Mill, Big Sean and more. Roc Nation also has partnerships with global management companies Three Six Zero and Philymack. Roc Nation Sports Roc Nation Sports, a division of Roc Nation, launched in spring 2013. The roster includes premiere athletes such as Robinson Cano, Skylar Diggins, Kevin Durant, Geno Smith, Jerome Boateng, Victor Cruz, CC Sabathia, James Young, Dez Bryant, Ndamukong Suh, Rusney Castillo, Yoenis Cespedes, Andre Ward, Todd Gurley, Jaelen Strong, Wilson Chandler and Erick Aybar. Roc Nation Sports focuses on elevating athletesÍ careers globally both on and off the field by fully conceptualizing and executing marketing and endorsement deals, community outreach, philanthropic endeavors, media relations and brand strategy. Roc Nation Sports launched its boxing division, a full service promotional company, in August 2014.