Saudi Telecom Company was incorporated in 1998, following the Council of MinistersÕ Decree No. 213 dated 23/12/1418 H, approving of the establishment of a Saudi Stock Company under the name of ÒSaudi Telecom CompanyÓ Accordingly, STC adopted a challenging program aiming to transform its business from government system to the recognized commercial business standards. The company has developed clear strategies focusing on internal re-organization, re-skilling and development of its staff, enhancement of its internal processes and studying its customersÕ needs and requirements while continuing carrying out its national and social duties and responsibilities STC is the leading national provider of telecommunication services in the Kingdom of Saudi Arabia. The company is working continuously to fulfill and satisfy the market requirements, keeping pace with the emerging technologies in the telecommunications sector and satisfying its customer's needs. STC has put in its consideration that, this is the way to reinforce its position and identity in view of a changing world where the role and usage of telecommunications became more significant Believing in the importance of its customers and fulfillment of their needs, STC has recently adopted its FORWARD Strategy that aims to support and re-enforce its competitive position. Based on this strategy, STC strives to enhance customer- centric culture in all its business aspects. This culture has been reflected in the organizational design of the company that comprises Corporate Center, a number of Functional Units and Four Key Business Units focused on the Key STC Customer Categories which are: 1. Personal BU 2. Home BU 3. Enterprise BU 4. Wholesale BU