Schneider Associates is a full-service public relations and integrated marketing communications agency specializing in Launch Public Relations¬, a proprietary method of launching new products and revitalizing icon products to build and sustain awareness, excitement, and sales. Schneider Associates represents a wide range of clients in professional services, food and retail, consumer technology and medical devices, home products/home improvement, public affairs, and creative services. President Joan Schneider has written two books on launching new products. Her second book, published in 2010, is titled The NEW Launch Plan: 152 Tips, Tactics, and Trends from the Most Memorable New Products. Joan also recently co-authored the April 2011 Harvard Business Review article, ñWhy Most Product Launches Fail,î with SA partner Julie Hall. Services include public relations strategy, messaging, media relations, media training, new product/service launch, partnership development, public affairs, digital influence, crisis communications, influencer outreach, branding social media, video production and special events. The culture at Schneider reflects our five core values: teamwork, respect, passion, trust and creativity. Our team of skilled professionals includes experienced journalists, experts in consumer branding and public relations, government and community relations professionals, crisis communications specialists, graphic designers, videographers and media trainers.