SouthTrade International is an independent, forward-thinking sales and marketing company. The primary business objective of SouthTrade is to create and develop robust, long-term luxury and specialist beverage brands in Australia and New Zealand.

SouthTrade's brand portfolio includes: Southern Comfort, Patron Tequila, Buffalo Trace Bourbon, Fireball, Aliz_, Tuaca, Green Fairy Absinth, Agwa, Haymans Gin, Pussers Rum, Dictador, Meukow, Blanton's, Becherovka, Ultimat Vodka, Armand de Brignac Champagne, Starward Whisky, Fever-Tree and Finest Call cocktail mixers.

SouthTrade has a strong and committed distribution and sales network in all states of Australia and New Zealand. The business prides itself on having a greater focus on Training and Education than any competitor in the drinks industry.

SouthTrade is managed by an experienced team that have worked on premium drinks brands in Europe, New Zealand and Australia. SouthTrade is led by two Directors who share more than 40 yearsÍ experience in Liquor Marketing and Brand Building.

SouthTrade is a diverse, energetic, passionate and fun workplace. Members of the SouthTrade team originate from England, Wales, Scotland, Canada, Austria, China, Bangladesh, Italy, South Korea, Nepal, Colombia and New Zealand.