Spine Media: The Backbone of Adtech and Publishing. Driven by technology. We live and breathe to create engaging evergreen content, interesting to every reader, every day, every where. Our brands connect 30 million unique visitors each month with rockin' content, but Spine MediaÍs special sauce is ñThe Backbone,î a sophisticated, data-driven real-time analytics platform which puts our advertisers in front of the right audience, at the right time.