In 1977, the first SportsmanÍs Guide catalog hit the streets, selling discounted clothing and gear to hunters. Since its humble beginnings, SportsmanÍs Guide has been outfitting sportsmen and women with the gear they need to make the most of their time in the Great Outdoors. We carry an extensive array of quality outdoor sporting goods from hunting, fishing and camping gear, to clothing and footwear, to military surplus, ammunition and shooting supplies. Located in Minnesota, the Land of 10,000 Lakes, we know a thing or two about enjoying the outdoors. We are proud to employ a group of passionate and talented Associates who live the lifestyle, and who are committed to offering the best gear and the best customer service. At SportsmanÍs Guide, we have Everything to Outfit your Passionƒat the Lowest Prices, Guaranteed! SportsmanÍs Guide sells top-quality outdoor sporting goods via catalogs and online through the companyÍs website SportsmansGuide.com.The company is based in South St. Paul, MN and is in the portfolio of Northern Tool + Equipment¬.