Birch Baby is a boutique online retailer specializing in wholesome and natural prenatal and baby products. Our mission is simple... to reduce the stress and overwhelm associated with pregnancy and parenting and to help families live healthy, active, fulfilling lifestyles. We do this by sharing useful and compelling resources, building an engaged community around shared values and hand selecting wholesome, natural, high-quality products that we make available through our online store at www.birchbaby.com Becoming a parent creates an insane lifestyle shift that we believe is the perfect opportunity to bring about a renewed focus to how we live and what is important to us. We think it matters for parents to be active and healthy and engaged with their families and kids. And more than anything, we know that a good support system and a guiding hand can make a world of difference in helping parents accomplish that. We work hard to provide them with both.