The Hundreds is the worldÕs first social merchandising company. Now in its 12th year, the global brand is a 2-part lifestyle project that houses both a clothing line and online-magazine. Co-founded by Ben and Bobby Hundreds in 2003, both ends of The Hundreds incorporate our trademark attitude and personal perspective on street subculture, with an emphasis on people over product. The Hundreds apparel is inspired by LOS ANGELES LIFESTYLE / CALIFORNIA CULTURE and Southern CaliforniaÕs skateboarding, surf, punk, and hip-hop cultures. The design is reminiscent of 1980s surf-culture t-shirts, independent skateboard company apparel of the 1990s, and the advent of ÒstreetwearÓ at the end of the millennium. The line is comprised of graphic t-shirts, denim, wovens, fleece, outerwear, headwear, and accessories. In late 2008, The Hundreds also launched a shoe program monikored The Hundreds Footware. And in 2009, The HundredsÕ optical program, The Hundreds Eyeware, debuted to the public. More than just an online magazine or clothing line, The Hundreds is a lifestyle project that remains personal and direct, reflective of the community and culture, and dedicated to its fanbase. The Hundreds is Huge.