Nestled in the Mississippi River Bluff town of Winona, MN., Watkins has been America's pioneer in natural living since 1868. As America's original natural apothecary manufacturer, Watkins uses only the finest natural ingredients in its diverse lines of personal care, home care, remedies, and organic flavorings. Committed to being America's most trusted natural products company, Watkins adheres strictly to the same quality standards set forth by its founder J.R. Watkins. J.R. Watkins Natural Apothecary line of personal care contains only natural, environmentally friendly ingredients from renewable resources, avoiding chemicals like parabens, sulfates, phthalates and more and, is one of very few lines to be certified by the Natural Products Association. Natural cleaners have also been a large part of its diverse product mix as far back as 1917, when the company first introduced Natural Vegetable Oil Soap made with pure vegetable oils and no animal bi-products, fillers or colors. Almost a century ago its advertisements boasted Just pure soap, that's all"_... and "Pure enough to eat!"_ As globally-minded as its customers, Watkins now aims to make household chores a little easier with its newest line of J.R. Watkins Natural Home Care cleaning products. Made with refreshing lemon and lavender oils and highly effective plant derived surfactants, Watkins diverse line of cleaners are safe and effective for your home and your family."