The Lightning Group develops innovative and effective strategies to optimize its clients' revenue, understanding that companies can't cost their way to prosperity. Howard Lichtman, President of The Lightning Group and former VP of Marketing and Communications for Cineplex is also a brainstorming expert and experienced Virtual Chief Marketing Officer. To be a success, not only do companies need the correct strategy, they also need flawless execution. The Lightning Group designs the new revenue optimization strategies and implements with the customers' in-house staff or by our extensive resource network. We also provide Virtual CMO services to companies that require executive level strategic and marketing skills but don't need a full time chief marketing officer. Howard's extensive experience working at and with senior levels in blue chip companies across North America gives him the ability to bring 3 unique advantages to his clients: (1) He can quickly identify the true source of his clients' problems, rather than the perceived ones, and design imaginative business solutions that achieve quantifiable results; (2) He can bring together and lead a team of experts from virtually any fields to implement business solutions; (3) He has one of the most valuable rolodexes in Canada, enabling him to find a solution to almost any business problem a company can experience.