The ñPaperî Store? You may be surprised. If you do not know us, our stores, and our productsƒ you would probably expect to see a store full of paper products, right? Well, that may be how we started, but todayÍs selection of merchandise will probably amaze you! The Paper Store brings you many top jewelry, gift, and greeting card brands; including Alex and Ani, Vera Bradley, Chamilia, Baggallini, Life is Good, Cranes, Hallmark, Crayola, William Arthur, Mariposa, Robeez and so many other marvelous brands! Each and every time you walk into one of our stores, you will find something new that you simply MUST haveƒ go aheadƒ you deserve it! Our Story The Paper Store is the largest family owned and operated chain of specialty gift stores in New England. Our goal is to be the premier destination for all of your gift-giving needs. Our business began in 1964 when Bob and Peggy Anderson purchased the first store in Maynard, Massachusetts. Originally a stationery store, The Paper Store has evolved into a sophisticated and diverse operation. In addition to social stationery and custom invitations, you can now shop for gifts, social expressions, fashion & jewelry, bath & body, home d_cor, baby fashion & gifts, educational toys & games, gourmet foods, bestselling books for all ages, and so much more! As you walk through the spacious aisles of The Paper Store, youÍll find new and unique offerings for everyone on your gift list (and at least one irresistible item for yourself). In 2013, we opened our online store to bring the same exciting selection and personal customer service into your home. Currently, seven family members _ as well as a myriad of spouses, cousins and friends _ all work together to analyze retail trends and bring you thousands of high-value items from the world's finest brands. A group of very talented people work to make the atmosphere in our stores beautiful, organized and a pleasure to shop.