Powerfully Simple Demand Analytics and Supply Chain Planning. Highly intelligent decision making. Yet simple to use. Most companies collect a multitude of detailed data, but fail to put it to good use to predict demand and understand underlying demand drivers. This prevents them from separating the demand signal from the noise, and traps them beneath their potential performance in a volatile supply chain. Planners end up fire fighting, wrestling with the bullwhip effect, and focused on managing the mechanics of their planning systems. Powerfully Simple supply chain planning is different. A self-learning statistical engine consumes large amounts of detailed demand data. A unique demand sensing approach continuously and automatically tunes the forecasting and inventory optimization process to create a profitable response. Freed from legwork, planners focus on what they do best, proactively contributing market and business intelligence to make planning smarter. Powerfully Simple supply chain planning combines highly intelligent data-driven decision making with reliability and ease-of-use. Business processes are streamlined, improving reliability. The bullwhip is tamed, generating sustainable service level and inventory improvements, and reducing overhead and ownership costs. Powerfully Simple. It allows you to change the way you think about planning and controlling your supply chain.