PT. Televisi Transformasi Indonesia is the 8-th licensed nationwide private television station in Indonesia. SYMBOL In shape of a ïDiamondÍ, TRANS TVÍs symbol expresses beauty and eternity. Its glowing sparkles reflect life and tradition from varied regions of Indonesia. And to represent a classic and timeless yet intimate and easy to recognize character, Serif has been chosen as font. VISION TRANS TV wishes to become the best television in Indonesia and South East Asia that provides positive results to stakeholders, broadcasts excellent programs, acts in accordance with cultural moral values acceptable to stakeholders and co-workers, and gives valuable contributions for the improvement of social welfare and public intelligence. MISSION TRANS TV elaborates public ideas and aspirations to educate and prosper the Indonesian nation, strengthen unity, and develop democratic values. BUSINESS Target Audience Based on SES (Social Economic Status), TRANS TV targets upper-class audience or best known in marketing term as Group ABC. Group A comprises target audience with household expenditure of Rp 3.000.001,- and up per month; group B comprises target audience with expenditure of Rp 1.500.001,- to Rp 2.000.000,- per month; whereas group C spends Rp 700.001,- to Rp 1.500.001,- per month. Achievement : 2014; PR Program Of The Year 2014 - TRANSMANIA - MIX Magazine, Festival Film Bandung - Sinetron Serial Terpuji, Apresiasi KPI & MUI - Mozaik Ramadan, World Class Quality Achievement 2013 _ 5 Star Quality Product 2013 MIX Magazine, CORPORATE IMAGE (IMAC) AWARD 2014, 2013; CITRA PARIWARA AWARD 2013 - TV STATION of The Year, CNN Television Journalist Award 2013, KPID BALI AWARD 2013 - REPORTASE, CORPORATE IMAGE (IMAC) AWARD 2013, 2012; PERUSAHAAN MEDIA PENDUKUNG ASI 2012, KPID AWARD Kalsel 2012 - Reportase TRANS TV, CORPORATE IMAGE (IMAC) AWARD 2012,