Universem is a Digital Markting consultancy company specialized in traffic acquisition (SEO, advertising) and conversion optimization thanks to Web Analytics. This technology allows to analyze the internet user's behaviour in detail and take actions accordingly in order to optimize the marketing campaigns'_ ROI. The team is currently composed of 31 members and works for customers such as Carrefour, Mediamarkt, UNICEF, Touring, Mithra, etc. The company is one of the five belgian companies accredited by Google as Google Analytics certified Partner"_.