Videa (videa.tv) is a supply-side platform that brings automation and data-driven targeting to the buying and selling of television advertising. Videa has partnered with leading television broadcast groups, advertising agencies, and rep firms to build an enterprise quality programmatic solution for the television advertising marketplace. Videa enables local broadcasters to participate in programmatic marketplaces with the controls, sales models and stewardship that exist in traditional television sales. We specialize in integrations with traditional television buying and trafficking systems, yield optimization and audience targeting. Videa is owned by Cox Media Group. This means we have a very long established and trusted relationship with both buyers and sellers of broadcast television. We understand the existing workflows and how to simplify and automate them. We understand local television stations unique supply and demand dynamics and how to propose both inventory and pricing to optimize a television schedule. As owners of leading local television stations in the country, Videa appreciates more than any technology vendor could, the need to bring digital attributes such as automation, targeting and analytics to television while maintaining television economics.