Vital Choice is a trusted source for fast home delivery of the worldÍs finest wild seafood and organic fare, harvested from healthy, well-managed wild fisheries and farms. Leading health and wellness experts endorse Vital Choice as a leading source of pure, healthful, sustainable foods of exceptional quality ... including our pioneering omega-3 wild Alaskan salmon oil supplements of rare ñwhole foodî character. We capture the fresh-caught quality of fine, sustainably harvested Alaskan Salmon and other Alaskan and northwest Pacific seafood by cleaning and flash-freezing it within hours of harvest. The fisheries that supply most of our seafood are certified sustainable by MSC (look for their blue logo) or the State of Alaska, or are widely considered sustainable. Our wild seafood arrives at your door on dry ice, imbued with the fresh-caught flavor, texture, and nutritional benefits that premium quality fish and shellfish should provide. Professional chefs agree with Jane Brody, longtime food/nutrition columnist for The New York Times, who once wrote, ñThe freshest seafood is that which has been frozen shortly after harvest and remains that way until cooked.î We concur, but to understand why Vital Choice is favored and trusted among many seafood aficianados, you need to add this advantage: ñstart with fish harvested at just the right times and places for optimal culinary quality.î