Founded in 2005 by marketing innovators Aaron Walton, Cory Isaacson and partner Earvin Magic"_ Johnson, Walton Isaacson (WI) provides strategic and creative solutions to some of the world's largest and most aggressive brand marketers. This innovative agency model marries award-winning, full-service advertising, digital and social capabilities across multiple disciplines, providing value and efficiency to partners. WI's marketing specializations include Sports, Lifestyle, Entertainment, Experiential and Branded Content, as well as cultural expertise across General Market, Black, Hispanic and LGBT consumer segments. This highly integrated approach to client business substantiates the agency's focus on being "The Planet's Most Interesting Agency."_