Web CEO Limited, founded in 2000, produces the world-famous Web CEO SEO Tools with white label functionality. As of January 2016, the Web CEO cloud-based SEO tools, has 1,148,000+ registered users. Web CEO is a white label partner of several hosting companies and CMS (Content Management Systems) producers. Partners have the ability to run the Web CEO tools virtually on their own domains and can also port SEO data into their applications via API. Some of the features of the WebCEO SEO software include keyword research tools, a rank checker, a backlink checker, a partner links checker, a site auditor (quality checker), tools to monitor site uptime, visitor tracking and other web promotion features such as a social media buzz tracker, a comprehensive To-Do List and submission help for sitemaps, local search, etc.