We believe in a world where customers feel they are special to the brand. Xeerpa helps brands and organizations get to know their fans and customers by extracting, filtering and categorizing the information they share in social networks such as Facebook, Twitter, etc. Unlike other tools, Xeerpa creates one-to-one profiles for each fan into a database, specifically designed to perform data analysis to discover trends, insights and opportunities. Some of the information that we can make readily available to your business, for each fan, is: - Socio-demographic profile - Interests and hobbies, personalities, events that they attend to, and who their friends are - Opinion towards competitors , other brands and products they follow - Detect Top Influencers, which can help propagate messages very effectively to potentially thousands of people - Geo-locations, with complete details of position and time - Integrate the social profile with your CRM, to have a full 360 view of each customer As well as the technology to make this possible, Xeerpa offers analytical services to help you take advantage of all this vast social information, helping your marketing teams become more precise and personal in their campaigns.