YUYU is a sustainable interior brand offering luxury home essentials at honest prices without a single compromise on quality.

We like to say that we are the ÒPerfect White TeeÓ for your home. Rather than fleeting trends, we design by the mantra Òfewer, better thingsÓ. Timeless, considered designs, handcrafted from premium raw materials that will last you a lifetime. YUYUÕs signature minimalistic aesthetic is a result of our Amsterdam roots, mixed with our love of New York and the Japanese wabi-sabi philosophy.

All of our products are produced in a socially and environmentally harmless way. The production process is an integral part of the final product. We believe that a gorgeous design piece isnÕt worth a dime if it caused harm to our planet or people along the way.

We pride ourselves in saying weÕve built an extensive production network around the world, without middlemen. We work together one-on-one with our crafts(wo)men and share a hands-on approach thatÕs mutually beneficial. By skipping the traditional middleman and retail mark-ups, we can assure honest prices.