FFA is a Field Force Automation platform through which businesses can use to gather real time insights from the market including branding, distribution, sales and consumer perception. Built particularly for dynamic emerging markets, the platform provides business intelligence, analytics, data visualization and data interpretation that can be translated into real-time business decisions. With its architecture built on a robust micro-services backend with powerful data processing and security technology, FFA is flexible and customizable to suit any business vertical which requires an easy to implement, roll out and use too for gathering market insights. The easy to use Android Application allows for quick download and use by any Sales Force Agent going into the field.

Key App features:
1. Captures market insights, including pictures, geospatial data and text based data and reports back to the business.
2. The platform provides data visualization through a web based application and reporting tools.
3. Provides summary and detailed reports in different formats e.g. Excel, Charts, Graphs, and Google Maps.
4. The platform allows for real time tracking of Sales Agents, setting of Route plans and monitoring the Sales Agents’ productivity.
5. Built in capabilities to process feedback to and from the market.
6. Improve Customer Relations by using business analytics on the system that assists with trend analysis and pre-emptive problem solving.
7. Manages outlets, brand locations and key assets by capturing and store key indicators and their location information.