AKA has provided innovative media and marketing, promotions, digital, creative and ticket selling solutions to the theatre and entertainment industry since 1995. The agencyÍs rapid growth has seen the company certified as a fully recognised advertising agency in June 2000, meeting the demand to create a dynamic full service agency, that promotes smart thinking and strategic planning. AKA is the only global agency serving the live entertainment and cultural industries and the principle of its service is simple; to create awareness, engage consumers and drive ticket sales and admissions. AKA was originally founded in 1994 by Adam Kenwright, who remains Group Managing Director of the agency. With offices in Manchester, which opened in 2004, AKA is the only entertainment specialist marketing agency servicing all of the UK. In 2008, AKA opened a full service agency in Melbourne and, in 2010, extended their marketing consultancy offering to a full service agency in New York. A Sydney office was founded in 2012. Most recently film advertising agency The Creative Partnership was introduced to The AKA Group in 2012, with international digital services company DMS following suit a year later. AKA has a team of over 300 professionals at work on a broad range of plays, musicals, events, exhibitions, museums, arena tours and live experiences. Their client base reflects an exciting cross-section of the arts and entertainment industry, representing prestigious companies including The National Theatre, The Royal Opera House, War Horse, Matilda The Musical, Donmar Warehouse, Jersey Boys, Billy Elliot the Musical, Stage Entertainment, The Royal Shakespeare Company, The Old Vic, SadlerÍs Wells, BBC Worldwide, The Science Museum, The Tate, The Royal Academy of Arts and the British Museum.