Leading Experiential Marketing company in Asia Pacific, focusing on interpreting the brandÍs DNA, providing innovative solutions, cross boundaries collaborations, integrating the quality global resources through diversified brand interaction along with the best execution capability to achieve ultimate brand experience. Three Divisions: APAX EVENTS APAX LIVE APAX RECREATION in partnership Axis Mundi and Campaign China. APAX EVENTS Provides immersed ñExperiential Marketingî service integrating all aspects of resources, covering fashion, premium events, art exhibitions, retail design, as well as official fashion organization management. APAX LIVE Unite multicultural entertainment concepts and experiences. As the exclusive licensee of Fashion Rocks Asia, presents you with Asia's first Fashion Rocks in Shanghai, introducing an integrated experience of music&fashion extravaganza to the Chinese audience. Being the strategic partner of Shanghai Fashion Week, SIFS Shanghai International Fashion Showcase brings global fashion to satisfy the insatiable thirst for new trends to China and to provide an ultimate business solution to emerging international designers and luxury/fashion brands. APAX RECREATION The WorldÍs first Discovery Adventures Park officially launched in Moganshan. Discovery Adventures Moganshan Park is a perfect outdoor exploration and extreme sports destination which combines real geographic features, top level outdoor facilities, international safety standard, a complete system of courses & international professional coach team. Axis Mundi Two of AsiaÍs creative innovators, Film Director Wong Kar Wai and APAX Group have come together with their respective expertise in art, culture, entertainment and fashion to transform the idea of luxury events. Campaign China Campaign China creates intelligent retail solutions that push the boundaries of the consumer experience and transformative personalized brand spaces that define the retail landscape.