Shanghai Juss Event Management Co Ltd (Juss Event), affiliated to Shanghai Jiushi Company, strives to become China and the worldÍs top comprehensive project operation company with the operation, development and management of large-scale sports and entertainment projects as core competence by catching upon on the robust development of ChinaÍs sports industry in recent years and taking top international sporting events coming to Shanghai as the platform. Juss Event boasts of experienced management teams, multicultural international background, sound communication channels and abundant resources. The major sporting events managed by Juss Event include Sinopec F1 Chinese Grand Prix, MotoGP Chinese Grand Prix, the Tennis Masters Cup and the ATP Masters 1000. The successful hosting of these high-profile international events have not only enriched the cultural life of the Chinese people, but also provided an excellent platform for companies to promote their brand. Moreover, it has greatly boosted the profile of Shanghai and played a greater role in building Shanghai into an international metropolis. In January 2008, the former Shanghai International Circuit Management and Development Co Ltd and Shanghai New Sports Culture Co Ltd have combined to form a new management team.