BBDO is committed to effective creativity. Our promise is Ôwe create effectivenessÕ, and the result of that is the work, the work, the work. At BBDO our mission is to create and deliver the worldÕs most compelling commercial content. Content and ideas so magical and powerful that they change the way consumers think, feel, talk and act about a brand. In 1891. In NYC. George Batten opens his one-room advertising agency. With no clients and one employee. In 1928, the Batten Company merged with Barton, Durstine and Osborn to form BBDO. BBDOÕs coming of age With an extensive portfolio of creative advertising, BBDO is worldwide recognised for its focus on the Work the Work the Work": "At BBDO, the Work encompasses every kind of creative content that can touch the consumer and reinforce the brand".