ADK is striving to become a Consumer Activation Company. The steady advance of digital technologies has driven diversification in media and communication devices, and as a result consumer lifestyles and purchasing patterns are undergoing dramatic change. To succeed in today's global competitive environment, companies need more than just strong technologies and products. They need strengths in marketing programs that leverage new information technologies to seize the attention of consumers whose preferences continually change; branding activities that capture and hold the attention of consumers; and creative ideas that truly motivate consumers to take action. We Will Motivate Consumers _ Consumer Activation Consumer Activation" is an advanced form of comprehensive communications that motivates consumers to take action. It encompasses a consistent focus on the actual daily lives of consumers and the creation of an array of touchpoints that encourage consumers to engage with brands and to enjoy highly positive brand experiences. It is also a marketing process that motivates consumers to take specific actions and is directly linked to the business success of clients. ADK's communications services do not end with the transmission of a message. We have moved beyond the issue of "how the brand should be positioned in the hearts of consumers" to consider how to "move consumers," in other words, how to "activate" them."