BeaconsTalk is a proximity marketing network and ad platform that is driving the next wave of contextual mobile advertising in India. The BeaconsTalk proprietary ad-platform provides retailers, brands, advertisers and publishers with a comprehensive ad platform and ad exchange for proximity and context linked mobile marketing. BeaconsTalk harnesses the capability of its own Wifi, Beacon (BLE) and NFC sensor network as well as allows third party IOT sensor owners to list and monetise their devices through the ad exchange. Using the BeaconsTalk ad platform retailers, brands and publishers are able to identify, engage and contextually communicate with mobile users before or while making purchase decisions. The BeaconsTalk Ad Exchange is IndiaÍs first IOT sensor (Wifi, BLE, NFC) network and ad-exchange for contextual mobile advertising, allowing brands to deliver contextually relevant highly targeted messages and offers directly to shoppers.