Established in 2011 by twins Sarah and Emily Hamilton, bellabox is AustraliaÕs market leading subscription service. Delivered to more than 20,000 subscribers each month, bellabox features cosmetics, skincare, fragrances and accessories, giving members the opportunity to sample a variety of products and 'try before you buy'_. For less than $18 per month including shipping, members enjoy an individualised beauty box tailored to their skin, hair type and personal preferences delivered straight to their. ÒItÕs truly affordable luxury,Ó says co-founder Sarah Hamilton. Since its inception, bellabox has attracted a wide range of members, and fundamental to its Òsuper-engagedÓ relationship with members is in-depth information about each subscribers beauty and lifestyle preferences. bellabox has more than 152,000 Facebook followers and 49,000 Instagrammers and has been featured in Mashable, BRW, SmartCompany and SMH. In 2014, Fairfax Media (ASX:FXJ) purchased a major stake in bellabox. Its cult products are a regular feature in fashion and beauty media and monthly boxes are known to sell out right after release. Initially self-funded, the bellabox model understands the power of e-commerce in the social media age, where customer interaction and engagement through social media is a fundamental part of the customer experience. ÒWe are always in conversation with our customers, they love beauty and they love talking about it,Ó says Sarah. ÒItÕs also a big part of what sets us apart from similar services.Ó bellabox is on the forefront of beauty and always up to date with current trends, ensuring proper education and support to members as a beauty authority. With a strong subscriber list, bellabox has been able to collaborate with the best beauty brands in the world, from market leaders Lanc™me, EstŽe Lauder and L'OrŽal through to cult brands including Bobbi Brown, Benefit and ModelCo.