Blue Apron
Blue Apron was founded in 2012 premised on a simple desireÑour founders wanted to cook at home with their families, but they found grocery shopping and menu planning burdensome, time-consuming, and expensive. Our founders hand-packed the first Blue Apron boxes themselves, delivered them to family and friends, and received immediate positive feedback. Since those initial deliveries, we have scaled rapidly, developing our expertise and an ever-more ambitious vision. We are reimagining the way that food is produced, distributed, and consumed, and as a result, building a better food system that benefits consumers, food producers, and the planet. The nature of our business carries with it unique and exciting challenges, and our employees working across our fives offices, take on these complexities to ensure each customer receives the highest quality product every week. Our core product is the cooking experience we help our customers create. Central to these experiences are the original recipes we design and send along with fresh, seasonal ingredients directly to our customers. We also sell wine, which can be paired with our meals, and kitchen tools and staples we use in our test kitchens where we create new recipes. Our customers often cook with us multiple times each week, and they trust us to craft delicious recipes to feed their families and loved ones. WeÕre thrilled to be welcomed into our customers'_ homes and part of their weekly cooking routine!
Food & Beverages
1,000 - 5,000
New York, NY, United States
About

Blue Apron was founded in 2012 premised on a simple desireÑour founders wanted to cook at home with their families, but they found grocery shopping and menu planning burdensome, time-consuming, and expensive. Our founders hand-packed the first Blue Apron boxes themselves, delivered them to family and friends, and received immediate positive feedback. Since those initial deliveries, we have scaled rapidly, developing our expertise and an ever-more ambitious vision.

We are reimagining the way that food is produced, distributed, and consumed, and as a result, building a better food system that benefits consumers, food producers, and the planet. The nature of our business carries with it unique and exciting challenges, and our employees working across our fives offices, take on these complexities to ensure each customer receives the highest quality product every week.

Our core product is the cooking experience we help our customers create. Central to these experiences are the original recipes we design and send along with fresh, seasonal ingredients directly to our customers. We also sell wine, which can be paired with our meals, and kitchen tools and staples we use in our test kitchens where we create new recipes.

Our customers often cook with us multiple times each week, and they trust us to craft delicious recipes to feed their families and loved ones. WeÕre thrilled to be welcomed into our customers'_ homes and part of their weekly cooking routine!

Site Traffic
  • 36342 Global Rank
  • 7107
    United States
  • 1.56 M Estimated Visits
Traffic Sources
  • Direct
    51.73%
  • Search
    35.65%
  • Display
    5.40%
  • Mail
    3.40%
  • Social
    2.00%
  • Referrals
    1.82%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 11,584
36,123
United States Rank 2,160
6,224
United States Page Views 94.4%
1.6%
Top Countries
Top Search Keywords
  • Southern California
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 SDKs
  • 4.72 Avg. Rating
  • 3.04 K Total reviews
  • App Url: https://itunes.apple.com/app/blue-apron/id976642810
  • App Support: https://support.blueapron.com
  • Genre: Food & Drink
  • Bundle ID: com.blueapron.Blue-Apron
  • App Size: 99.9 M
  • Version: 3.65.4
  • Release Date: July 15th, 2015
  • Update Date: June 9th, 2021

Description:

The country’s #1 fresh ingredient and recipe delivery service, Blue Apron makes it simple (and fun!) to cook incredible meals at home. With this app, voted one of Apple’s Top 25, you’ll discover seasonal recipes, cooking techniques and how-to videos, as well as easily manage your account on-the-go.

Blue Apron delivers premium, step-by-step recipes and farm-fresh ingredients in a chilled box, so everything stays fresh until you get home. Not only can you personalize your menu each week based on your preferences, delivery is free and there’s no commitment—skip a week if you don’t have time to cook!

Key Features:

- Discover unique, seasonal recipes created by our chefs each week.
- Manage your account, schedule deliveries and customize your menus on the go.
- Speed up meal prep with exclusive tips, techniques and how-to videos.
- Explore our monthly wine delivery service that pairs world-class wines with Blue Apron recipes.
- Snap and save photos of your Blue Apron creations—complete with special effects and filters.
- Enjoy unlimited access to our library of over 1,400 delicious Blue Apron recipes.
- Save all your favorite recipes, so they’re always at the ready.
- After enjoying your meal, visit the recipe page to easily log its calories to the Health app using HealthKit.

Daily Downloads Oct 01 - 31, 2024

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Gaetanoschild

Jun 04, 2021

Mom never had it so good!

We love Blue Apron and the app. It is easy to use, and we haven’t had any issues using it. Pricing is transparent so we always know how much we are getting charged. Food choices are easy to make based on the complete information, including nutrition, for each meal. One can change the order up to a certain point in time, one can add a premium meal if one wishes, and can even add wine or additional meals. Company coming? Don’t think that is a problem either, order meals for 4 instead of two! Or do the meal prep instead, which lets you prep your meals for the coming week. I was brought up doing cooking of a certain ethnic group, and Blue Apron has allowed my husband and I to try out new ingredients and techniques! I wish my mom had lived long enough to try Blue Apron - I think she would have loved it!

pointyFrog

May 28, 2021

Great with a couple minor annoyances

There’s a lot to like a about blue apron. I’m a long-time subscriber, and if you’re think about trying it you really should. I have a couple minor annoyances: - Too much bell pepper. I just don’t like the taste, and I end up substituting with something else. - The app sometimes has promotion popups that you can’t bypass. You only get the option ~“yes i’m totally interested” and you have to click it. I want to be able select ~”cool, i just want to check the recipes”

Bigger4u

May 27, 2021

When needed

I like the fact that I can choose to skip a week when I won’t be able to use it right away.

Donnamarie257

May 23, 2021

Blue Apron Sparked My Joy of Cooking

Using Blue Apron is like being in my own personal cooking class where I feel totally set up for success. The prep and cooking process are so simple / easy to follow and the meals are absolutely delicious!!!!!

Michael 00003

May 23, 2021

So many useful features

Previous recipes and the cook along feature are greatl

Janosp

May 23, 2021

Can’t cancel in app.

I’m happy with the food. We also tried the wine subscription. My complaint is that I can’t cancel my wine subscription in the app (nor the food sub). You need to send an email and they have replied with instructions that don’t work. This is just typical easy to sign up hard to cancel and thus 3 stars. Shady.
Launch Services
macOS Launch Services is an API that enables a running app to open other apps or their document files, similar to the Finder or the Dock.Launch Services eliminates apps having to query the Finder to open an app, document, or URL for them. The macOS Finder itself uses Launch Services to perform such tasks. Because the Finder performs no additional processing beyond calling Launch Services, any client using Launch Services for these purposes behaves identically to the Finder.
Core Foundation Framework
Core Foundation is a framework that provides fundamental software services useful to application services, application environments, and to applications themselves. Core Foundation also provides abstractions for common data types, facilitates internationalization with Unicode string storage, and offers a suite of utilities such as plug-in support, XML property lists, URL resource access, and preferences.
MobileCoreServices
Use uniform type identifier (UTI) information to create and manipulate data that can be exchanged between your app and other apps and services using MobileCoreServices.
Quartz Core Framework
Allow users to browse, edit, and save images, using slideshows and Core Image filters.The Quartz Composer API supports processing and rendering graphical data and allows developers to create custom patches for the Quartz Composer developer tool. ImageKit provides user interface support for browsing, editing, and saving images, showing slideshows, and browsing and previewing Core Image filters. PDFKit is a technology that allows applications to display and manipulate PDF documents.
System Configuration F...
This collection of documents describes the programming interfaces of the System Configuration framework. The System Configuration framework provides functions that determine the reachability of target hosts in both a synchronous and an asynchronous manner. It also provides error detection facilities.
AVFoundation
The AV Foundation framework provides an Objective-C interface for managing and playing audio-visual media in iOS and OS X applications.
Core Location Framework
The Core Location framework lets you determine the current location or heading associated with a device. The framework uses the available hardware to determine the user’s position and heading. You use the classes and protocols in this framework to configure and schedule the delivery of location and heading events. You can also use it to define geographic regions and monitor when the user crosses the boundaries of those regions. In iOS, you can also define a region around a Bluetooth beacon.
Core Graphics
The Core Graphics framework is based on the Quartz advanced drawing engine. It provides low-level, lightweight 2D rendering with unmatched output fidelity. You use this framework to handle path-based drawing, transformations, color management, offscreen rendering, patterns, gradients and shadings, image data management, image creation, and image masking, as well as PDF document creation, display, and parsing.
Foundation Framework
The Foundation framework provides a base layer of functionality for apps and frameworks, including data storage and persistence, text processing, date and time calculations, sorting and filtering, and networking. The classes, protocols, and data types defined by Foundation are used throughout the macOS, iOS, watchOS, and tvOS SDKs.
UIKit
The UIKit framework (UIKit.framework) provides the crucial infrastructure needed to construct and manage iOS apps. This framework provides the window and view architecture needed to manage an app’s user interface, the event handling infrastructure needed to respond to user input, and the app model needed to drive the main run loop and interact with the system.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    4.93%
  • Standard
    84.73%
  • Direct
    10.34%
Ads Seen Recently
181
Longest Running Ad
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Blue Apron
Blue Apron receives up to 0.92M pageviews per day, in countries such as United States.

They are headquartered at New York, NY, United States, and have advertising & marketing contacts listed on Kochava. Blue Apron works with Advertising technology companies such as Facebook Exchange FBX, Google Remarketing, AppNexus, AdRoll, Google Adsense, DoubleClick.Net, Nanigans, Criteo, Openads/OpenX, Pubmatic, Rubicon Project, Burst Media, Index Exchange, Fetchback Retargeting, Improve Digital, Open AdStream, Twitter Ads, Yahoo Small Business, AOL-Time Warner Online Advertising, Impact, Facebook Custom Audiences, Rocket Fuel, Advertising.com, Taboola, DoubleClick Bid Manager, VideoAmp, AppNexus Segment Pixel, PebblePost, Snap Pixel, The Trade Desk, SkimLinks, Tapad, Adap.TV, Atlas, Amazon Associates, Amazon Ad System, ContextWeb, Media Innovation Group, SpotXchange, IponWeb BidSwitch, BlueKai, BlueKai DMP, DemDex, Adobe Audience Manager Sync, StickyAds TV, Google Floodlight Counter, Google Floodlight Sales, eXelate, Outbrain, Neustar AdAdvisor, Turn, Yahoo Ad Sync, RockerBox, StackAdapt, Microsoft Advertising, Dstillery.