For over 100 years, CIM has supported, represented and developed marketers, teams, leaders and the profession. The worldÕs leading professional marketing body. Our mission is to create marketing advantage for the benefit of professionals, business and society. In a world of increasing competition, transparency and change, finding a valued business advantage has never been as challenging. CIM strives for business leaders and opinion formers to recognise the positive contribution professional marketing can bring to their organisations, the economy and wider society. With 130 CIM study centres, in 36 countries, delivering our world-renowned qualifications and over 90 training courses, weÕre uniquely able to improve marketing capability at an individual and business level. Whenever and wherever we represent our members and industry, we maintain these brand values which reflect our Royal Charter status: Collaborative We engage with our stakeholders and encourage collaborative networks, creating effective partnerships with key organisations. Passionate We act as ambassadors on behalf of the profession by continually driving awareness of marketingÕs value and making a positive impact on our customers. Purposeful We maintain a strong focus on our external landscape, evaluating our own effectiveness and seeking to improve and shape the profession for the future. Relevant We constantly review our customers and their evolving work environments, adapting our offering accordingly. Responsible We promote responsible marketing and best practice across the profession, seeking to inspire public confidence and safeguard the wider society.