CUORE of Switzerland is a leader in the development, manufacturing, sales and marketing of high end and customized performance products intended for road-biking, mountainbiking, running and triathlon. ‹From riders for ridersñ is a leading principle of the CUORE of Switzerland brand, founded in 1989. Filled with former and active cycling professionals, we are a young-dynamic and worldwide operating company with subsidiaries in Switzerland, Germany, USA, Hong Kong and Australia. ‹Dialed For WhatÍs Aheadñ describes a new era of CUORE of Switzerland. More than 25 years of know-how from research and development, combined with the toughest functionality tests by professional athletes and teams in the service of customers, will be reflected in our company's own cycling collections for the first time in 2017. With Virtue"_, "Lights On"_ and "Heather"_, we are setting new standards for cycling apparel and are pushing the limits of what is technically feasible.