Based in Northern Italy at Cassola, Manfrotto designs, manufactures and markets a wide range of camera and lighting support equipment for the professional photographic, film, theater, live entertainment and video markets. The product line includes an extensive range of camera tripods and heads, lighting stands and accessories. Manfrotto products are sold by its own distribution companies, Manfrotto Distribution, in China, France, Germany, Hong Kong, Italy, Japan, the United Kingdom, the United States, and Netherlands, plus independent distributors in over 65 countries around the world! The unrivalled strength of the international distribution network and the team efforts between the company and the distributors is a key element in the success of the lines. It has become a tradition of Manfrotto to continually invest in the latest technology together with constant assessment of the product range, production needs and consumer trends. This policy maintains the highest standard of quality at all stages and set the standards others follow. In 2010 Manfrotto underwent a brand evolution, expanding from its core among hobbyists and professional to the new photographic enthusiasts population who approach imaging through smartphone and smaller cameras. With the help of a renown advertising agency the brand moved from its core of ñProven professionalî to the more inspiring and exclusive promise of ñImagine Moreî. ñManfrotto Imagine Moreî spells out the mission to serve the imaging creative community in expressing and exploring their imagination more fully, whatever the level of technical competence. This mission is guiding the company into new products like LED lights devices, accessories for iPhone¬ photography, new video shooting solutions, new bags and gear equipping solutions that will serve many more imaging enthusiasts and professionals around the world.