Design Council is a charity and is recognised as a leading authority on the use of strategic design. We use design as a strategic tool to tackle major societal challenges, drive economic growth and innovation, and improve the quality of the built environment. Our approach is people-centred and enables the delivery of positive social, environmental and economic change. We address all aspects of design including product, service, user experience and design in the built environment. We are the UK governmentÕs adviser on design.