Nesta
Nesta is an innovation foundation. We back new ideas to tackle the big challenges of our time. Our mission is to spark and shape new ideas to improve how the world works for everyone. We use our knowledge, networks, funding and skills to take on big challenges, working in partnership with others to make change happen. We are a UK charity and our work is enabled by a financial endowment. We are registered in England and Wales with charity no. 1144091 and in Scotland with no. SC042833.
Nonprofit Organization Management
50 - 200
London, United Kingdom
About

Nesta is an innovation foundation. We back new ideas to tackle the big challenges of our time.

Our mission is to spark and shape new ideas to improve how the world works for everyone. We use our knowledge, networks, funding and skills to take on big challenges, working in partnership with others to make change happen.

We are a UK charity and our work is enabled by a financial endowment. We are registered in England and Wales with charity no. 1144091 and in Scotland with no. SC042833.

Site Traffic
  • 332073 Global Rank
  • 67502
    United Kingdom
  • 158 K Estimated Visits
Traffic Sources
  • Search
    56.78%
  • Direct
    32.85%
  • Referrals
    6.11%
  • Social
    4.06%
  • Mail
    0.21%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 136,852
43,315
United Kingdom Rank 19,372
663
United Kingdom Page Views 30.0%
10.9%
Top Countries
Top Search Keywords
  • Culture, Media and Sport
  • National Lottery
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 35 SDKs
  • 4.78 Avg. Rating
  • App Url: https://itunes.apple.com/app/nesta/id1107524986
  • App Support: http://bit.ly/superbugsgame
  • Genre: Games
  • Bundle ID: com.nesta.superbugs
  • App Size: 146 M
  • Version: 1.0.3
  • Release Date: July 5th, 2016
  • Update Date: August 1st, 2016

Description:

**International Serious Play Award Winner 2016**

How long can you hold out against the Superbugs?

Destroy deadly bacteria and keep humanity's precious antibiotics working for as long as you can in this free, fast-paced, and addictive action game.

- Fun, intuitive, endless casual gameplay in a petri dish filled with colourful bacterial colonies.
- Stay one step ahead of the Superbugs to defend humanity against one of the biggest real-world threats we face: drug resistant infections/resistance to antibiotics.
- Kill bacteria with powerful antibiotics and watch them pop!
- Fight the rise of resistance in a game based on the biology of real bacteria.
- Research and roll out new drugs at just the right time to last as long as you can, starting from TODAY.
- Learn about antibiotic resistance and the spread of resistant Superbugs.

This story of this casual, real-time puzzle game comes straight from today's headlines: the rise of Superbugs, resistant bacteria which can't be killed by the drugs we rely on to fight infection. The careless use of antibiotics speeds up this process, bringing the day closer when antibiotics will no longer work and even the smallest cut or surgical operation could be deadly.

The game explains the science behind antibiotic resistance to players, and helps spread the word about the Longitude Prize, which aims to help keep our precious antibiotic drugs working for longer. Over five years, the Prize is challenging everyone, from amateur scientists to professional researchers, to invent a transformative, quick, affordable and easy-to-use test to tell you if you need antibiotics, and if possible, which ones you should use/ to rule out unnecessary uses of antibiotics. Using antibiotics when we don't need them means they will stop working sooner, so it's urgent we find better ways to diagnose and treat infections using just the drugs we need.

To note: Current version of the game is purposed for a UK audience.

Accounts Framework
The Accounts framework provides access to user accounts stored in the Accounts database. An account stores the login credentials of a particular service, such as Twitter, that can be used as authentication for the service. By implementing the Accounts framework into your app, you do not need to be responsible for storing account logins yourself. Instead, the user can grant access for your app to use their account login credentials, bypassing the need to type their username and password. If no account for a particular service exists in the user’s Accounts database, you can let them create and save an account from within your app.
AdSupport
The Ad Support framework provides apps with access to an identifier that can be used only for serving advertisements, as well as a flag which indicates whether a user has limited ad tracking. Accessing the advertising identifier requires apps to read and honor the opt-out flag.
AudioToolbox
The Audio Toolbox framework provides interfaces for recording, playback, and stream parsing. In iOS, the framework provides additional interfaces for managing audio sessions.
AVFoundation
The AV Foundation framework provides an Objective-C interface for managing and playing audio-visual media in iOS and OS X applications.
CFNetwork
Core Audio
Core Audio is the digital audio infrastructure of iOS and OS X. It includes a set of software frameworks designed to handle the audio needs in your applications. Read this chapter to learn what you can do with Core Audio.
Core Foundation Framework
Core Foundation is a framework that provides fundamental software services useful to application services, application environments, and to applications themselves. Core Foundation also provides abstractions for common data types, facilitates internationalization with Unicode string storage, and offers a suite of utilities such as plug-in support, XML property lists, URL resource access, and preferences.
Core Graphics
The Core Graphics framework is based on the Quartz advanced drawing engine. It provides low-level, lightweight 2D rendering with unmatched output fidelity. You use this framework to handle path-based drawing, transformations, color management, offscreen rendering, patterns, gradients and shadings, image data management, image creation, and image masking, as well as PDF document creation, display, and parsing.
Core Location Framework
The Core Location framework lets you determine the current location or heading associated with a device. The framework uses the available hardware to determine the user’s position and heading. You use the classes and protocols in this framework to configure and schedule the delivery of location and heading events. You can also use it to define geographic regions and monitor when the user crosses the boundaries of those regions. In iOS, you can also define a region around a Bluetooth beacon.
CoreMedia
Core Motion Framework
The Core Motion framework lets your application receive motion data from device hardware and process that data. The framework supports accessing both raw and processed accelerometer data using block-based interfaces. For devices with a built-in gyroscope, you can retrieve the raw gyro data as well as processed data reflecting the attitude and rotation rates of the device. You can use both the accelerometer and gyro-based data for games or other apps that use motion as input or as a way to enhance the overall user experience.
CoreText
Core Text is an advanced, low-level technology for laying out text and handling fonts.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Standard
    100.00%
Ads Seen Recently
5
Longest Running Ad
Nesta
Device
Mobile
Dimensions
none
Nesta
Device
Desktop
Dimensions
other
Nesta receives up to 0.2M pageviews per day.

They are headquartered at London, United Kingdom, and have 3 advertising & marketing contacts listed on Kochava. Nesta works with Advertising technology companies such as Google Remarketing, DoubleClick.Net, Dstillery, Neustar AdAdvisor, Aggregate Knowledge, Twitter Ads, AOL-Time Warner Online Advertising, Tapad, Resonate Insights, Drawbridge, AppNexus, Turn, Pubmatic, AudienceScience, Rocket Fuel, Advertising.com, Crosswise, BlueKai DMP, BlueKai, The Trade Desk, DemDex, Eyeota, LiveIntent, IponWeb BidSwitch, eXelate, Adconion, Connexity, RUN Ads, Media Innovation Group, Videology, RadiumOne, Semasio, 161Media, Facebook Custom Audiences, Retargetly, Narrative, Apester.