Diageo is the worldÕs leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry. Arthur Guinness, John Walker and his sons and all those many talented people that followed in their footsteps, cared deeply about the people, businesses they fostered, and the communities in which they operated. Today we stand on the shoulders of these giants and act with the same entrepreneurial spirit. The success of Guinness¨, Smirnoff¨, Johnnie Walker¨, Tanqueray¨ and many more brands led to the formation of our company in 1997. And we only thrive today because of the 32,000 talented people we have globally to grow our brands, old and new, and keep them strong. Sold in more than 180 countries, we have a responsibility to ensure that our brands remain as relevant today as they have done in the past, and to pass them on to the next generation in even better shape. Our purpose, celebrating life, every day, everywhere, is broad and full of opportunity and plays an important role in our company. We know that when we are fulfilled, we deliver better performance. We want to make the most of life, to be the best you can be at work, at home, with friends, in the community, and for the community Ð for our brands to be part of celebrations big and small. Do you want to become a custodian of some of the most iconic brands in the world? Find out more about our purpose, culture and values in our Life section.