While walking through a local mall, Danielle Case and her sisters were exhausted from browsing through endless stores of overpriced items, with a lack of on-trend style. They began to dream about how amazing it would be to create their own storeƒone that perfectly reflected the latest trends, without having to pay an arm and a leg for each piece. Husband and wife team, Derrick and Danielle Case, saw an opportunity and an un-tapped market in the college town of Dahlonega, GA. A few short weeks after that trip to the mall, the first Dress Up was opened in August 2009. Founded on a love for fashion, basic knowledge in business and a lot of hard work, the couple threw themselves into providing a store with trendy, weekly new arrivals at an affordable price point. At the core of the company, Dress Up had one main mission - to show the love of Christ and to help women realize their worth. The couple wanted to make sure that each woman walking in the doors left feeling more confident and loved than they did walking in. It was this mission that shoppers began to fall in love with. Today, Dress Up has 13 store locations across the Southeast, in addition to an ever-growing website ShopDressUp.com. Continue to follow us on our journey as we grow and expand! We are so excited about the future of Dress Up and can't wait to see what's next.