It may sound clich_, but no matter how beautiful the packaging, it's what's inside the bottle that really counts. We feel it's our responsibility to create products with unparalleled performance that respect the environment and your health. We strive to create products that not only provide performance, but maintain a high level of integrity with unique ingredients and performance benefits above all. Eufora's advanced technology utilizes important botanical extracts that have been scientifically proven to benefit the hair, scalp and skin. We never use fluff ingredients that sound good on the label, but don't provide any real benefit. You can count on Eufora to deliver substance without hype, because when it comes to quality, we believe there are no compromises. Designed to protect, preserve and promote health of color treated and chemically serviced hair, Eufora has used its unique blend of botanical extracts and Aloe Vera properties to design the most natural way to keep your hair looking beautiful. Most products use water as a base but Eufora has raised the performance standard by using certified organic Aloe Vera gel as our product base. Known as the miracle plant, aloe is rich in over 200 biologically active substances, including 75 nutrients, 20 minerals and 12 vitamins. Aloe contains elements that are essential to cellular healing, renewal and growth.