Fashionchick changes the way women shop by bringing together the most fashionable stores and the best brands allowing users to search, find, and compare clothing. In addition Fashionchick offers daily inspiration by providing fashion news about the latest trends, new stores,must haves and most popular brands. Products offered are immediately available in the stores. Fashionchick first originated in The Netherlands in 2008, and now has expanded to several European markets as well as the American market. All websites, each with their own team, are managed from the Fashionchick Headquarters based in Amsterdam and have shown positive development since launching. Since September 2013, Fashionchick has been acquired by Sanoma Media, one of the largest media companies in The Netherlands.