FCB Inferno is a London based creative agency with capabilities that stretch from all things digital, to above the line, and everything in between. The business is built on the philosophy that ïThe World Needs More InterestingÍ. In an era where everywhere you turn a brand is fighting for your headspace FCB Inferno strives to achieve this in ways that make the world a more exciting and inspiring place. The ancestors of FCB Inferno are the independent creative agency Inferno, founded in 2000,and Draftfcb UK, the London based arm of the global network. In December 2013 the two agencies joined forces and in March 2014 the combined agency's name was announced. FCB InfernoÍs guiding principle is to strive for 1st class strategic and creative solutions; coupled with the mantra of making the world ïMore InterestingÍ. Whether it be when hosting regular breakfast briefing talks from industry innovators, seeding initiatives like their ïGeek is GoodÍ campaign to update the official dictionary definition of ïgeekÍ, or by supporting incubator businesses.