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Fitbit
We're a passionate team dedicated to health and fitness who are building products that help transform people's lives. While health can be serious business, we feel it doesn't have to be. We believe you're more likely to reach your goals if you're encouraged to have fun, smile, and feel empowered along the way.
Health, Wellness and Fitness
1,000 - 5,000
San Francisco, CA, United States
About

We're a passionate team dedicated to health and fitness who are building products that help transform people's lives. While health can be serious business, we feel it doesn't have to be. We believe you're more likely to reach your goals if you're encouraged to have fun, smile, and feel empowered along the way.

Site Traffic
  • 2308 Global Rank
  • 823
    United States
  • 28 M Estimated Visits
Traffic Sources
  • Direct
    54.70%
  • Search
    37.67%
  • Mail
    4.05%
  • Social
    1.81%
  • Referrals
    1.20%
  • Display
    0.57%
Geography Breakdown
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Alexa Traffic Data
Global Rank 2,268
2,756
Links In Count 2,662
7,258
United States Rank 714
1,035
United States Page Views 55.6%
8.6%
Top Countries
Top Sites Linking In
Top Search Keywords
  • By Ethnic or Cultural Focus
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 SDKs
  • 4.04 Avg. Rating
  • 72 K Total reviews
  • App Url: https://itunes.apple.com/app/fitbit/id462638897
  • App Support: http://help.fitbit.com/
  • Genre: Health & Fitness
  • Bundle ID: com.fitbit.FitbitMobile
  • App Size: 351 M
  • Version: 3.42
  • Release Date: October 17th, 2011
  • Update Date: June 10th, 2021

Description:

Start a free 90-day trial of Fitbit Premium for personalized guidance, customized health programs, mindfulness content and 240+ video workouts you can do at home.

Say hello to one of the world’s leading apps for health and fitness. Use the Fitbit app on it’s own to join our community, track basic stats and stay motivated on your journey. Or, get a Fitbit tracker or smartwatch to see how your activity, workouts, sleep, nutrition and stress all fit together. Either way, you’ll find the information and inspiration you need to reach your goals—all in one place.

A free app that tracks your day & progress over time
Find free workouts, nutrition programs, meditation tracks, sleep tools & more
Connect with friends, start challenges & join an inspiring community
Set goals, earn achievement badges & celebrate milestones
Automatically sync your data to 3,000+ popular partner apps
Access innovative smartwatch apps & fresh clock faces
Works with all Fitbit trackers, smartwatches, scales & other Fitbit products

GET ACTIVE: See how small moves add up by using your smartphone to track steps and distance. Or pair with a Fitbit tracker or smartwatch to see all-day stats like steps, distance, calories burned, floors climbed and active minutes.

WORK OUT FROM HOME: Access free video and audio workouts that you can do on your time, right from your living room. You’ll find sessions for HIIT, cardio, strength, yoga and more. Plus, start a 90-day free trial of Fitbit Premium to unlock 240+ workouts from popular brands like barre3, Daily Burn, POPSUGAR and Yoga Studio: Mind & Body.

SLEEP BETTER: Discover how long and how well you’re sleeping, then improve your nightly routine with Fitbit’s innovative sleep tools—including a nightly Sleep Score, sleep goal setting, bedtime reminders and graphs that show your time in light, deep and REM sleep.

MANAGE STRESS: Listen to free audio tracks to lessen your stress and improve your mood. Use mindfulness to start your day a better way, find moments of calm and set intentions with meditation or get help falling asleep with stories and relaxing sounds.

EAT SMARTER: Keep your nutrition in check with easy-to-use tools to set goals, log food and water, track calories in and out and see if you’re getting enough protein, fat and carbs. For more personalized programs to help you reach weight and nutrition goals, try Fitbit Premium.

TRACK HEART RATE: Understand your overall health by using your watch or tracker to record your heart rate 24/7. In the app, find valuable data like resting heart rate trends, time spent in heart rate zones during workouts and a cardio fitness score.

JOIN A COMMUNITY: Find the support and encouragement you need to get inspired, stay accountable and keep things fun. The Fitbit app makes it easy to connect with friends, start activity challenges, read educational articles, get expert advice and share your journey with an uplifting community.

Fitbit Premium:
- Monthly and annual plans available that unlock habit-forming programs, audio & video workouts, and advanced insights.
- Payment will be charged to your iTunes Account after your free trial expires, if applicable.
- Subscription automatically renews unless auto-renew is turned off at least 24 hours before the end of the current period.
- Account will be charged for renewal within 24 hours prior to the end of the current period, and identify the cost of the renewal.
- Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's Account Settings after purchase.
- Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a subscription to that publication, where applicable.
– Fitbit Terms of Service: https://www.fitbit.com/legal/terms-of-service
– Fitbit Privacy Policy: https://www.fitbit.com/legal/privacy-policy

Learn more about Fitbit products and services at www.fitbit.com.

Daily Downloads Dec 01 - 31, 2025

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elmo pearl

Jun 11, 2021

Steps!

I am so pleased with my Fitbit as it reminds me each hour to get up and walk. Once I start I always walk more than the minimum. This helps me to reach my goal of 10,000 steps for my heart health.

Deniseja

Jun 11, 2021

Easy to learn and use

As someone in my late 60s, I wondered whether I would enjoy learning another technology but Fitbit was easy to learn and use.

IlFfw!

Jun 11, 2021

I love Fitbit!

Having this app motivates me to walk more!!!

Sexy suz

Jun 11, 2021

Thank you

I didn’t mean to cancel the food app on my Fitbit. I tried to cancel a food that I chose and it cancelled the app. Otherwise I use it daily to stay healthier thank you so much.

lost dipper

Jun 11, 2021

Meh

For an expensive device, the app is MEH…. It doesn’t always synch, I frequently have to synch manually. It is often obscure on where to find a feature (I.e I can only track a treadmill session by activating it from my Fitbit or try to find your ECG report). I can’t edit data that I manually enter if I discover I made a typo (I.e my blood sugar results which only show up in the app)

Frenchie5610

Jun 11, 2021

Update

I love Fitbit and the smile to exercise and log what I’m eating BUT since the last update, it is pestering me EVERY SINGLE TIME I open the app (like, two or five minutes apart, even) to allow it to use location services. I WILL NOT turn it on, I’m not interested! I have had Fitbit for 4 years. Until now, it would ask occasionally, but since the last update, it’s been annoyingly persistent. Take no for an answer!
Show More
Core Foundation Framework
Core Foundation is a framework that provides fundamental software services useful to application services, application environments, and to applications themselves. Core Foundation also provides abstractions for common data types, facilitates internationalization with Unicode string storage, and offers a suite of utilities such as plug-in support, XML property lists, URL resource access, and preferences.
Core Graphics
The Core Graphics framework is based on the Quartz advanced drawing engine. It provides low-level, lightweight 2D rendering with unmatched output fidelity. You use this framework to handle path-based drawing, transformations, color management, offscreen rendering, patterns, gradients and shadings, image data management, image creation, and image masking, as well as PDF document creation, display, and parsing.
Foundation Framework
The Foundation framework provides a base layer of functionality for apps and frameworks, including data storage and persistence, text processing, date and time calculations, sorting and filtering, and networking. The classes, protocols, and data types defined by Foundation are used throughout the macOS, iOS, watchOS, and tvOS SDKs.
Launch Services
macOS Launch Services is an API that enables a running app to open other apps or their document files, similar to the Finder or the Dock.Launch Services eliminates apps having to query the Finder to open an app, document, or URL for them. The macOS Finder itself uses Launch Services to perform such tasks. Because the Finder performs no additional processing beyond calling Launch Services, any client using Launch Services for these purposes behaves identically to the Finder.
MobileCoreServices
Use uniform type identifier (UTI) information to create and manipulate data that can be exchanged between your app and other apps and services using MobileCoreServices.
Quartz Core Framework
Allow users to browse, edit, and save images, using slideshows and Core Image filters.The Quartz Composer API supports processing and rendering graphical data and allows developers to create custom patches for the Quartz Composer developer tool. ImageKit provides user interface support for browsing, editing, and saving images, showing slideshows, and browsing and previewing Core Image filters. PDFKit is a technology that allows applications to display and manipulate PDF documents.
System Configuration F...
This collection of documents describes the programming interfaces of the System Configuration framework. The System Configuration framework provides functions that determine the reachability of target hosts in both a synchronous and an asynchronous manner. It also provides error detection facilities.
AVFoundation
The AV Foundation framework provides an Objective-C interface for managing and playing audio-visual media in iOS and OS X applications.
Core Location Framework
The Core Location framework lets you determine the current location or heading associated with a device. The framework uses the available hardware to determine the user’s position and heading. You use the classes and protocols in this framework to configure and schedule the delivery of location and heading events. You can also use it to define geographic regions and monitor when the user crosses the boundaries of those regions. In iOS, you can also define a region around a Bluetooth beacon.
UIKit
The UIKit framework (UIKit.framework) provides the crucial infrastructure needed to construct and manage iOS apps. This framework provides the window and view architecture needed to manage an app’s user interface, the event handling infrastructure needed to respond to user input, and the app model needed to drive the main run loop and interact with the system.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    5.31%
  • Standard
    75.86%
  • Direct
    18.83%
Ads Seen Recently
331
Latest Publishers
Publisher Ranking
Longest Running Ad
Fitbit
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Dates Active
Oct 11, 2018 to Oct 20, 2019
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Fitbit
Fitbit
Fitbit
Fitbit
Fitbit
Fitbit receives up to 14M pageviews per day, in countries such as India, Singapore, Austria, Taiwan, Spain, United States, Ireland, Belgium, Australia, Norway, Switzerland, United Kingdom, France, Italy, South Africa, Netherlands, Canada, Japan, Germany.

They are headquartered at San Francisco, CA, United States, and have 40 advertising & marketing contacts listed on Kochava. Fitbit works with Advertising technology companies such as Google Remarketing, Facebook Exchange FBX, AppNexus, AdRoll, DoubleClick.Net, Google Adsense, Advertising.com, Yahoo Genome, Twitter Ads, Facebook Custom Audiences, AppNexus Segment Pixel, Yahoo Small Business, Pubmatic, IponWeb BidSwitch, Amazon Ad System, Amazon Associates, DoubleClick Bid Manager, Rubicon Project, Improve Digital, Evidon, Microsoft Advertising.
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Recent Fitbit Tweets
Recent Fitbit Tweets
Recent Fitbit Blog Posts
Last Updated 12/13/25
Fitbit receives up to 14M pageviews per day, in countries such as India, Singapore, Austria, Taiwan, Spain, United States, Ireland, Belgium, Australia, Norway, Switzerland, United Kingdom, France, Italy, South Africa, Netherlands, Canada, Japan, Germany.

They are headquartered at San Francisco, CA, United States, and have 40 advertising & marketing contacts listed on Kochava. Fitbit works with Advertising technology companies such as Google Remarketing, Facebook Exchange FBX, AppNexus, AdRoll, DoubleClick.Net, Google Adsense, Advertising.com, Yahoo Genome, Twitter Ads, Facebook Custom Audiences, AppNexus Segment Pixel, Yahoo Small Business, Pubmatic, IponWeb BidSwitch, Amazon Ad System, Amazon Associates, DoubleClick Bid Manager, Rubicon Project, Improve Digital, Evidon, Microsoft Advertising.