We are an applied research company that specializes in the business of measuring, understanding, and influencing the way people think and make decisions. We gather data, predict behavior, educate the market, and help our clients implement research results to improve their business. To put it simply: We help our clients make evidence-based decisions to achieve key business objectives. FMG was created with the vision of becoming a refreshingly different type of research and consulting firm. One that could effectively provide its customers with creative solutions steeped in scientific theory, methodological rigor, and feasibility. FMG works to fulfill that vision and deliver a culture that nurtures education and open communication for both clients and employees. As a result, we continue to grow each year, broadening our organizational capabilities and continually refining our core expertise to best serve our clients. If you havenÍt already gathered, we love what we do. We look at every business challenge as an opportunity to answer the question _ ïwhy do people do what they do?Í Fors Marsh Group is proud to be recognized as an AMA Gold Top 50 Research Firm.