ROOTED IN THE LEGACY OF BRITISH COOL LIBERATED BY THE FREE SPIRIT OF LA We are Hudson Jeans. OUR HUDSON PILLARS Devoted to Denim: In 2014, Hudson did our homework. We scoured the globe for new fabrics, and challenged ourselves to do what has never been done. This year, we have returned to unveil our exciting new innovations in the world of fabric and denim morphology that will revolutionize the denim world. Interwoven for stellar luxury and fit, our blended thread will be the new standard in premium soft. We have built a luxury jean that lasts a lifetime. Devoted to Story Hudson was founded on the simple belief that making jeans is an art. We represented an idea that deeply opposed what people thought could or should be done with denim, and committed to a vision of creativity that would hopefully change minds. 13 years later, it did. And that commitment to creativity still underwrites everything we do. From redefining what denim can be to what it means for someone to put on a pair of Hudsons, the goal is always a tale of defiance _ that's our story. As such, we are profoundly drawn to other stories of change, stories of innovation, stories of adventure. Everything we do is to continue inspiring that Hudson spirit. this is who we are. WE BELIEVE NOTHING IS MORE POWERFUL THAN CREATIVE REBELS DEVOTED TO A CAUSE. So letÍs do something different. Go somewhere we havenÍt been. LetÍs make imagination a priority. Name creativity a vital organ. LetÍs dream the world better. Lay bare the conditions for new ideas to flourish. LetÍs be stewards of possibility. LetÍs be #ForeverForward.