A global consultancy that partners with brands to maximize marketing value. Gain Theory is a marketing effectiveness consultancy that builds long term client partnerships by leveraging data, technology, analytics, and experience to optimize marketing investments. We specialize in data-driven strategic and tactical assessments pre, during and post campaign to give clients the power and confidence to make faster, smarter business decisions. Our philosophy is to approach marketing value optimization by understanding the business context in which the objective exists and then always delivering actionable insights. Our global team of over 200 people is a fusion of world-class creative minds from the data, technology and analytics domains. Our problem-solving, story-telling mathematicians are passionate about driving value by shedding light and guiding clients through the maze of data, towards the nuggets of insight that can transform their business. We partner with some of the worldÕs largest brands across multiple sectors and have a footprint that spans 30 countries, covering multiple time zones, providing around the clock guidance and support to client challenges.