Heart of the City is Auckland's city centre business association. We represent city centre businesses and exist to champion and foster the cityÍs economic success. We are committed to growing a central city that Aucklanders are proud of, is a thriving place to do business, is accessible, vibrant and a great place to be. We promote the unique, the new and the best the city centre has to offer via our Destination Marketing and Events programme, and provide a voice for business on matters affecting the city centre through Advocacy and Engagement.