ICON International, Inc. is a specialized finance company engaged in corporate barter to help companies restore value to underperforming assets and fund corporate expenses.

ICONÕs corporate-barter solutions help companies recover lost value from a diverse range of underperforming assets. Though not a new idea, corporate barter has a growing number of new applications. It is a financial tool that can be used for assets on a balance sheet or an initiative in need of funding.

A corporate-barter transaction is an exchange of an asset for goods or services that spans a period of time. Most companies produce some amount of excess inventory, capital goods, real estate or unwanted receivables. Companies typically dispose of these underperforming assets through liquidation, realizing only 10%-40% of its original value. By using corporate barter, companies can realize 100% of the economic value of underperforming assets, as well as fund new initiatives or expenses.

ICON International, Inc. is a subsidiary of Omnicom Group (NYSE:OMC), a strategic holding company that manages a portfolio of global market leaders. OmnicomÕs companies operate in the disciplines of advertising, marketing services, specialty communications, interactive/digital media and media buying services.