The iconmobile group is an international market leader in the area of mobile business solutions and mobile marketing. The company group, which is part of the WPP Network, blends many years of design and marketing experience with deep technical expertise. This unique combination enables the group to serve as a one-stop provider of the full range of services for companies and brands looking to expand into the mobile channel. A primary focus is creating a unique user experience tailored to individual brands. Founded in 2003 and headquartered in Berlin, the iconmobile group currently employs more than 150 people and is involved in the ongoing development of new services and products for mobile markets. It has offices in cities such as Berlin, Munich, Ingolstadt, London, Dubai, Paris, Sydney, Los Angeles, Seattle, Toronto, Peking, Shanghai and Tokyo. The iconmobile group covers the entire mobile value chain, from consultation, concept development and design to implementation and hosting to marketing and media planning/buying. In addition to software development, it offers its own fully developed service platform (icmsp) and a variety of end-to-end solutions. The iconmobile groupÕs clients include international cell phone service and Internet providers, cell phone manufacturers, publishers, and companies from the consumer goods and automotive industries. The group is currently working on projects with major international brands such as Audi, BMW, Microsoft, Samsung, Telef—nica and Vodafone.