Initiative is a global communications network within IPG Mediabrands, one of the worldÍs preeminent media services entities and part of Interpublic Group (NYSE: IPG).

Initiative employs more than 3,200 creative and dynamic colleagues in 94 offices in 80 countries managing approximately $16 billion in billings annually. InitiativeÍs comprehensive range of communications services include: insight and strategy, analytics, media planning and buying, digital communications, branded content creation, evaluation and accountability services and social media strategy and community management.