The Kraft Group's assets in sports and entertainment include the New England Patriots, the New England Revolution and Gillette Stadium. In addition, the Kraft Group has been promoting and bringing world-class events to New England for over 20 years -- from the biggest names in musical entertainment to FIFA sanctioned world class soccer matches to NCAA athletic contests. Under Kraft family ownership since 1994 the New England Patriots have emerged as the model of success for all of professional sports. In a league structured for parity, the Patriots have been to the Super Bowl four times since '94, having won it in 2001, 2003 and 2004. They've been to the AFC Championship game five times, having won four, and a playoff team nine times (as of spring 2007). The Kraft Group was a founding investor in Major league Soccer (MLS) and their team the New England Revolution has won three of the last four Eastern Conference Championships. The award winning Gillette Stadium was completed in 2002 and was the first and still the only true 100 percent privately funded stadium in the country. Combining unique architecture, sightlines, open concourses and one-of-a-kind suites and club spaces, the stadium has become the premier venue in the northeast United States for entertainment events as well as trade shows and corporate functions of all sizes. All food and beverage and security operations are provided by Kraft Group affiliates to ensure the highest level of service. It is a full-function venue, operating 365 days a year and soon to be expanded with the completion of Patriot Place, a 1 million-plus sq. ft. retail and lifestyle development.