As the go to British Party Brand, the Little Mistress Group core philosophy is to offer a unique product with unrivalled detailing at attractive prices. Our aim is to create the best product at the best prices in beautiful silhouettes, fabrics and gorgeous embellishments whilst blending incredible branding and attention to detail. USP and brand ethos is: Design, Quality, Value and Service. The extraordinary growth of the Little Mistress Group in the ever competitive Dresses market has been supported by 3 Drapers Awards as Young Fashion brand of the Year 2012 and 2013 and Independent Young Fashion brand of the Year 2013. Competing against a tough group of young fashion brands the Little Mistress Group keeps coming out on top, shining head and shoulders above its rivals. With a rapidly growing reputation as a ïmust haveÍ label, the Little Mistress Group is gaining more and more attention from the Press and celebrities. The styles have a strong, brand signature, with pieces for all social occasions and looks that can be worn day and night. Who is the Little Mistress girl? She is 18-35 and a strong follower of fashion and celebrities. She has a hectic social life and wants to stand out from the crowd at every event. She loves beautiful embellishments and unique prints straight off the catwalk but at a price she can afford. The Little Mistress girl strives for glamour, be it in her day time or evening looks. She puts effort into her hair, make-up and shoes. Ultimately, she is extremely feminine and fun and influenced by social media. www.little-mistress.co.uk