Why Our Prices are the Best Customers often ask us how we can maintain our business when we sell at such low prices, especially considering the high quality of the merchandise we deliver. Monoprice's formula is simple, we eliminate the high costs of fancy packaging and middlemen while leveraging economies of scale by purchasing in large volumes. You, as a customer, are only paying only for the materials and workmanship of the cables and accessories. We go further to ensure customer satisfaction by pricing our products as closely as possible to the wholesale cost. Another simple way to look at it is this; with regards to cables for example, though the cost of commodities such as copper, silicon, plastics and labor maybe high, in a high volume production would the cost of each component that goes into the manufacture of a cable really add up to the price you paid at the retail store? In other words, does the sum of its parts add up to what you paid for that 6 foot cable? Chances are, if you bought it from somewhere else, it does not. The fair price is what you'll find on our site. Because we remain highly focused on customer satisfaction, we like to think of Monoprice.com as a service rather than a store. Please don't forget to check our resellerratings.com customer ratings and reviews. If you haven't yet purchased online, this is the best way to start!!